The ASA/CAP have released a post called: Picture perfect? Advertising and body image. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With summer well underway, marketers are more likely to encourage consumers to adopt a ‘holiday’ mentality. This usually means more ads for swimwear, holidays (though perhaps less so this year) and weight loss products where the focus is usually on a model’s body and physique…
Read MoreCAP – Picture perfect? Advertising and body image
