CAP – Call for evidence – issues around body image and advertising

The ASA/CAP have released a post called: Call for evidence – issues around body image and advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are announcing an open call for evidence to assist in their regulation of advertising which gives rise to potential harms relating to body image concerns.  Body…

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ASA – Bringing body image into sharp focus

The ASA/CAP have released a post called: Bringing body image into sharp focus. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’ve witnessed a concerted focus by policy makers to identify the root causes of negative body image and confidence, particularly among young people, and the measures that can be taken to prevent harms.   It’s a conversation the ASA is actively…

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CAP – Picture perfect? Advertising and body image

The ASA/CAP have released a post called: Picture perfect? Advertising and body image. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With summer well underway, marketers are more likely to encourage consumers to adopt a ‘holiday’ mentality. This usually means more ads for swimwear, holidays (though perhaps less so this year) and weight loss products where the focus is usually on a model’s body and physique…

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