Tag: body image

CAP – Body Image in Advertising – Final Statement

Stuart Mitchell

The ASA/CAP have released a post called: Body Image in Advertising – Final Statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing their final statement on their review on body image in advertising. It sets out their evaluation of the evidence base for the following three policy areas, which CAP and BCAP identified as areas for further enquiry in…

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ASA – Body image in advertising – digitally altered images

Stuart Mitchell

The ASA/CAP have released a post called: Body image in advertising – digitally altered images. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2022, CAP and BCAP published an interim statement, as part of their ongoing review on body image in advertising following an open call for evidence in 2021.  One of the policy areas for which CAP and BCAP committed to undertake…

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CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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CAP – Call for evidence – issues around body image and advertising

Stuart Mitchell

The ASA/CAP have released a post called: Call for evidence – issues around body image and advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are announcing an open call for evidence to assist in their regulation of advertising which gives rise to potential harms relating to body image concerns.  Body…

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ASA – Bringing body image into sharp focus

Stuart Mitchell

The ASA/CAP have released a post called: Bringing body image into sharp focus. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’ve witnessed a concerted focus by policy makers to identify the root causes of negative body image and confidence, particularly among young people, and the measures that can be taken to prevent harms.   It’s a conversation the ASA is actively…

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