Tag: Botox

CAP – Smoothing out the wrinkles of advertising Botox

Stuart Mitchell

The ASA/CAP have released a post called: Smoothing out the wrinkles of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Botulinum toxin, such as Botox and other brands (including Vistabel, Dysport, Bocouture and Azzalure, etc.) is a prescription only medicine and that means it can’t be advertised to the public in any media. The ASA has investigated several complaints about the direct…

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CAP: Enforcement Update – Ads for Botox on social media

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Enforcement Update – Ads for Botox on social media . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we published new guidance with the Medicines and Healthcare products Regulatory Agency (MHRA) about the advertising of botulinum toxin injections (like Botox) on social media. This includes paid-for ads, non-paid-for marketing posts and influencer marketing. The Compliance…

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CAP: We’re using new technology to enforce Botox ad ban

Stuart Mitchell

The ASA/CAP have released a post called: We’re using new technology to enforce Botox ad ban. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, the Committees of Advertising Practice (CAP), together with the Medicines and Healthcare products Regulatory Agency (MHRA), has issued an Enforcement Notice to the beauty and cosmetic services industry on Advertising Botox and other botulinum toxin injections on social media…

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CAP – A fine line – the dos and don’ts of advertising Botox

Stuart Mitchell

The CAP have released a post called: A fine line – the dos and don’ts of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. More and more of us are considering the cosmetic effects of Botox or similar products, all of which temporarily relax facial muscles to smooth out lines and wrinkles. Practitioners understandably want to promote their services enticingly to potential…

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