As a part of the national, award-winning End Family Fire program, Brady: United Against Gun Violence and the Ad Council have released a new public service advertisement (PSA) developed by advertising agency, Pereira O’Dell, in an effort to raise awareness among the millions of new gun owners in the U.S. about the importance of secure firearm storage to prevent gun-related deaths and injuries. This comes at a critical moment as firearms have become the number one killer of children and teens in the U.S. and secure gun storage is proven…
Read MoreAs Perceived Need for Personal Protection Spurs Record Levels of U.S. Adults Purchasing Firearms for the First Time, New PSA Emphasizes Need to Store Guns Safely
