The ASA/CAP have released a post called: Use of under-16s as brand ambassadors and in peer-to-peer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A report by the DCMS Committee on Influencer Culture, published in April 2022, acknowledged a number of issues in relation to children who are involved in influencer marketing and children who follow influencers that create content for a child…
Read MoreASA – Use of under-16s as brand ambassadors and in peer-to-peer marketing
