Waitrose is launching ‘BrandsNew’ at Waitrose, a new branded innovation programme to identify and support exciting new FMCG brands to market. The new programme will utilise our own experienced team of expert Partners, alongside leading product discovery, sourcing and purchasing platform RangeMe and innovation consultancy YF (formerly Young Foodies) who will provide invaluable support for the brands via their extensive experience and market-leading expertise in getting brands ready to supply supermarkets. Charlotte Di Cello, Waitrose Commercial Director comments “Identifying, backing and growing brilliant new brands is something we’ve done for…
Read MoreWaitrose launches ‘BrandsNew’ Innovation programme
