Tag: Brazil

Comfort explodes purpose into pop culture with own TV show

Stuart Mitchell

Comfort Brazil and Unilever Entertainment have brought the laundry brand’s purpose of #LongLiveClothes to life in a prime-time TV show all about sustainable fashion How’s your wardrobe? Everything in its place or bulging at the seams? Whatever its current status, research says most of us only wear one-third of the clothes that are in there, and yet we’re purchasing more clothes than ever before. The average consumer is buying 60% more clothes than they did in 2000, with 26% of 16–24-year-olds buying clothes two or three times a month. We’re…

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Greenpeace calls on fast food giants to take a stand against Bolsonaro’s Amazon destruction

Stuart Mitchell

As fires continue to ravage the Amazon, Greenpeace International has launched a campaign asking fast food giants Burger King, McDonald’s and KFC to reject goods linked to environmental destruction in the Amazon and across Brazil.   “President Bolsonaro can only pursue his anti-environmental agenda so long as companies are willing to accept the products that fuel destruction and exacerbate climate change. Fast food companies buying from Brazil cannot continue business as usual while the biggest rainforest in the world is burnt down for cattle farms,” said Tica Minami, Campaign Director at…

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McCann Health re-imagines Fabergé eggs as human organs to highlight the value of organ donations in campaign for Moinhos de Vento Hospital

Stuart Mitchell

According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. “The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage?…

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