Tag: Burger King

The Vegetarian Butcher launches in Latin America and China in partnership with Burger King®

Stuart Mitchell

Unilever brand The Vegetarian Butcher announces today that it has expanded its successful partnership with the Burger King® brand to launch the Plant-Based WHOPPER®, powered by The Vegetarian Butcher, in Latin America, the Caribbean and China. In China, the Plant-Based WHOPPER® has today been launched simultaneously in 325 Burger King® outlets across Beijing, Shanghai, Shenzhen and Hangzhou, with nationwide roll-out plans from Q2 2021. Mexico, Costa Rica, Colombia, Bahamas, Dominican Republic, Nicaragua, Suriname, Saint Martin and Saint Kitts are the first Latin American and Caribbean countries to add the Plant-Based…

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Burger King® Brand to Pilot Reusable Containers Through Multi-National Partnership With Zero-Waste Packaging Provider, Loop

Stuart Mitchell

Burger King® restaurants are continuing efforts to minimize environmental impact across the globe by testing a new reusable packaging model that will help cut down on packaging waste. The brand, as part of its Restaurant Brands for Good framework, has launched a partnership with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again. Together with Loop, the trial will offer restaurant guests the option to conveniently reduce waste when ordering their favorite Burger…

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The Vegetarian Butcher announced as supplier of the plant-based Rebel Whopper® to Burger King® across Europe

Stuart Mitchell

Unilever’s The Vegetarian Butcher announces today that it has partnered with the Burger King brand to launch the plant-based Rebel Whopper. In today’s initial phase, the Rebel Whopper powered by The Vegetarian Butcher, is being launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe.   As a result of this deal, Burger King will become one of the biggest restaurant chains offering a plant-based patty across Europe. More people are shifting to flexitarian diets worldwide, and with this partnership Unilever is accelerating its strategy to expand…

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Greenpeace calls on fast food giants to take a stand against Bolsonaro’s Amazon destruction

Stuart Mitchell

As fires continue to ravage the Amazon, Greenpeace International has launched a campaign asking fast food giants Burger King, McDonald’s and KFC to reject goods linked to environmental destruction in the Amazon and across Brazil.   “President Bolsonaro can only pursue his anti-environmental agenda so long as companies are willing to accept the products that fuel destruction and exacerbate climate change. Fast food companies buying from Brazil cannot continue business as usual while the biggest rainforest in the world is burnt down for cattle farms,” said Tica Minami, Campaign Director at…

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The BURGER KING® Brand Launches a New Advertising Campaign Created Entirely by Artificial Intelligence

Stuart Mitchell

The BURGER KING® brand is testing a BETA version of a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like. By tapping into A.I. to create a new advertising campaign, the brand is developing an innovative business model called Project: AOR, moving from the traditional Agency of Record to an Agency of Robots. Artificial intelligence is having an increasingly relevant role in many industries, and creative advertising isn’t the exception. That’s why the BURGER KING® brand decided to use…

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