ASA to name influencers who repeatedly break rules, in escalation of non-disclosure enforcement action

The ASA are launching a new dedicated page on their website, highlighting individual influencers who, despite being put on notice that they would face further sanctions if they did not follow the advertising rules, have repeatedly failed to disclose when their Instagram posts are ads. ASA said: In March this year we released our Influencer Monitoring Report, examining levels of ad disclosure on Instagram through 122 UK-based influencer accounts. We discovered inconsistent disclosure through Stories, posts and Reels, with our rules being followed (when posts were ads) only 35% of…

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