Tag: British Heart Foundation

Tesco unveils new partnership to deliver Little Helps for healthier living

Stuart Mitchell

Three of the UK’s leading health charities have today come together with the UK’s leading food retailer to help tackle the nation’s biggest health challenges. The partnership, “Little Helps for healthier living”, will bring together the skills and expertise of the British Heart Foundation, Cancer Research UK, Diabetes UK and Tesco to help lower the risk of heart and circulatory disease, cancer and Type 2 diabetes.  Over the next five years, the four organisations will work together to help Tesco’s 300,000 UK colleagues and millions of UK shoppers by removing…

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British Heart Foundation launches new ad

Stuart Mitchell

The British Heart Foundation has launched its latest TV advert in partnership with Space City. Having previously launched a TV advert in 2017, the charity utilised the UK’s most lucrative means of advertising to promote their Heart Matters Magazine. The advert focused on stimulating direct responses, while focusing on accruing data for the BHF as they look to improve and populate their CRM. Focusing on a live-action and animation combination, the advert utilised a diverse range of people to communicate the emotions associated with heart related issues – conveying the non-discriminite…

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Rankin launches art movement to support fight against heart disease

Stuart Mitchell

This World Heart Day  the British Heart Foundation has teamed up with world renowned photographer Rankin to launch an international art project with creatives from around the world, to raise awareness of the global fight against heart disease.  ‘Heart for a Heart’ has seen celebrated artists, celebrities, photographers, and brands from around the world unite against heart disease by creating unique heart-themed artwork and uploading them to social media in celebration of World Heart Day. The social media movement aims to raise awareness of heart and circulatory disease – the…

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Tesco walks from Land’s End to John O’Groats for health charities

Stuart Mitchell

Thousands of Tesco colleagues are walking in relay the length of the UK, from Land’s End to John O’Groats, to raise funds and awareness for Diabetes UK and the British Heart Foundation (BHF). Tesco will today continue its commitment to helping customers and colleagues live healthier lives by setting out on The Great Tesco Walk, a month-long trek between Land’s End and John O’Groats to raise funds for Tesco’s National Charity Partnership with Diabetes UK and the BHF. The walk will see thousands of Tesco colleagues from across the country…

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Tesco launches ‘Little Helps to Healthier Living’ campaign

Stuart Mitchell

Tesco is launching its ‘Little Helps to Healthier Living’ campaign. Running throughout May it will provide: Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives Lower prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes The introduction of fresh fruit at the checkout so customers can easily add a piece to their shopping In store health checks in partnership with Diabetes UK and British Heart Foundation TV advertising (Food Love Stories…

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