New standard on broadband speed claims in ads comes into force

The ASA/CAP will begin to enforce the new, tougher standard on how broadband speed claims can be presented in ads. The new standard requires that numerical speed claims in broadband ads – across all media including online and social media – should be based on the download speed available to at least 50% of customers at peak time (8pm-10pm) and described in ads as “average”. The new standard will help consumers better understand what’s on offer when deciding to switch providers. Consumers also need to be aware that there are a…

Read More