USC Quarterback Caleb Williams Teams Up with National “Seize the Awkward” Campaign to Support Young Adults’ Mental Health

The Seize the Awkward campaign released a new public service advertisement (PSA) featuring star quarterback Caleb Williams encouraging young people to check in with their peers and have open conversations about their mental health. The campaign— from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council —worked with the Caleb Cares Foundation and the Annenberg School for Communication and Journalism at the University of California (USC) to develop the student-produced video. In times of crisis, three in four young adults turn…

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