New Study Reveals 66% of Conservatives and 46% of Independent Voters Lack Confidence in Elections

The Ad Council Research Institute (ACRI) and the Campaign Legal Center (CLC) released findings from a new study that revealed a significant knowledge gap, as well as ongoing fears and concerns about the fairness and accuracy of the U.S. election process among many conservative-leaning and independent voters. The new study, (Dis)Trust in Elections: Rebuilding Voter Trust & Confidence in the U.S. Election Process, offers organizations, government entities, election boards, and election officials key insights into the ideal target audience for election-confidence building efforts. “Especially as we head into a new…

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