Tag: Canada

Casey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma

Stuart Mitchell

Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience.  The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative.  “Casey House is…

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Rainbow Road and Canadian Government help get LGBTQ+ people out from Chechnya

Stuart Mitchell

In April, the international community started hearing more reports of violence and hatred being shown by the Goverment of Chechnya to their LGBTQ+ people. The Government denied this by parroting the ridiculous statement that they couldn’t be persecuting the LGBTQ+ people in the country because according to them they just didn’t exist. The Chechen leader Ramzan Kadyrov has repeated several time that there are any gay or bisexual people in the country, they just don’t exist. The obvious danger to LGBTQ+ people caused Canadian human rights organisation Rainbow Road to…

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Mercedes-Benz Canada Shows Love For The LGBTQ2 Community

Stuart Mitchell

Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community. A recently-unveiled mural sends a message of love and inclusivity to passers-by in Toronto, while the corresponding digital campaign takes a stand against abuse and hate speech on a national scale.  “We wanted to take a stand and shine a light on the real effects of hate speech and homophobic/transphobic vandalism,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. BBDO Toronto, Mercedes-Benz Canada’s agency of record, developed the concept and commissioned…

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Baby Dove Canada Commission Photojournalists Try To Capture Real Side Of Motherhood.

Stuart Mitchell

Baby Dove in Canada have commissioned world-class photographers to capture the real side of motherhood. 99% of Canadian mothers feel pressure to be perfect. Baby Dove say: “Baby Dove believes being real is so much more beautiful than being perfect. So we asked some of the world’s top photojournalists to immerse themselves in six real moms’ lives and capture the beauty 24/7.  Sometimes our moms had it all together and sometimes they seemed to be falling apart. Some did things by the book and others made it up as they…

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