Baby Dove Canada Commission Photojournalists Try To Capture Real Side Of Motherhood.

Baby Dove in Canada have commissioned world-class photographers to capture the real side of motherhood. 99% of Canadian mothers feel pressure to be perfect. Baby Dove say: “Baby Dove believes being real is so much more beautiful than being perfect. So we asked some of the world’s top photojournalists to immerse themselves in six real moms’ lives and capture the beauty 24/7.  Sometimes our moms had it all together and sometimes they seemed to be falling apart. Some did things by the book and others made it up as they…

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New Baby Dove Campaign states “There are no perfect mums, just real ones”


Baby Dove, the new range of baby care products from Dove, is on TV now as part of a substantial £8m marketing investment which also includes in-store, PR and digital activity. The brand launch is the biggest Personal Care innovation from Unilever this year.  The advert, created by Ogilvy, features a voiceover set to a tailored version of the Kipling poem ‘If’, and shows the reality of mums going about their day with their babies – the ups and the downs. It ends with the line “There are no perfect…

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