Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by WARC, the global authority on marketing effectiveness. ‘Creative Effectiveness Lions 2025 – Insights from the winners’, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, rewarding creativity that has also met business goals and driven sustainable impact over time. Based on WARC’s analysis of the entries and the jury’s deliberations, the report unearths insights into what makes a campaign both creative and effective, offers…
Read MoreWARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025
