Tag: CAP

The ASA/CAP have released a post called: Green fashion: get your environmental claims runway ready! I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With London fashion week approaching, it’s a good time to freshen up and ensure your environmental messaging is on point! From claims about the composition of materials, to wider statements about your brand’s emissions or environmental initiatives, the green credentials of clothing and fashion must…

CAP has published a new practical guide, a quick checklist and updated guidance to help advertisers get environmental claims right from the outset. Consumers increasingly want to understand the environmental impact of the products and services they buy. For advertisers, that presents an opportunity, but also a responsibility to ensure environmental claims are clear, accurate and supported by robust evidence.  To help advertisers communicate environmental claims with confidence, CAP has published a new practical guide, Greenspeaking with confidence, alongside a quick checklist and updates to its existing guidance on environmental…

The ASA/CAP have released a post called: With Great Advertising Power Comes Great Responsibility… I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “One to resurrect my soul”, “One for emotional support” and “One to erase today.” Add a fashion campaign that puts an unhealthily thin body on a pedestal, and you are no longer selling a product – you are selling an idea. An ad can stop…