Tag: CAP

CAP: Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee for Advertising Practice (CAP) has today issued an Enforcement Notice to cosmetic surgery providers based abroad, setting out the strict advertising rules in place that are designed to protect people, in particular young and…

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ASA release new information about various Social Media’s

Stuart Mitchell

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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CAP – #AD ROMANCE: The Insight Guide to Valentine’s Day Marketing

Stuart Mitchell

The ASA/CAP have released a post called: #AD ROMANCE: The Insight Guide to Valentine’s Day Marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the season of love draws near, so does the opportunity for advertising’s Casanovas to woo consumers with romance-themed goods and services. For those who yearn for ads that are more ‘Cupid’ than ‘Stupid’, here’s three gift-wrapped pieces of advice…

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CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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