Tag: CAP

CAP – Not even Fenton would run away from our marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Not even Fenton would run away from our marketing tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Are you a making right pigs ear of your animal-inclusive marketing? Maybe you’re having a mare of a time understanding the rules? We’ve brought our wise advertising owls with expert advice that’ll help you bring your marketing home to roost. Don’t let your ads fall at…

Read More

UK advertising leaders set up funding taskforce

Stuart Mitchell

The Advertising Standards Board of Finance (Asbof) has announced a new taskforce to secure sustainable long-term funding for the ASA System. Details of the taskforce are set out in this press release from Asbof. UK advertising is vibrant and booming: doubling in size since 2019 and public trust in it has reached a five-year high. This success is underpinned by the credibility of the ASA system’s self- and co-regulatory system. The ASA has invested in AI and machine learning to keep up with the scale of advertising growth. In 2025 the…

Read More

CAP – Mind the (price) gap: train ticket price claims that stay on track

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Mind the (price) gap: train ticket price claims that stay on track, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Train ticket pricing can be a maze. When ads promise “cheapest”, “lowest” or “best price”, consumers may hear: “don’t bother checking anywhere else.” The ASA has upheld complaints about that kind of messaging for ScotRail, Greater Anglia and MyTrainTicket. Cheapest tickets? Claims and headlines…

Read More

CAP – Money making courses – stick to the facts

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Money making courses – stick to the facts  – please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Profit promises that don’t add up The ASA recently investigated a number of advertisers in regards to misleading practices across a number of ads promoting business‑growth and “make money” courses. The investigations looked at ads that implied consumers can reliably achieve high earnings, dramatic lifestyle upgrades or rapid…

Read More

CAP – Keeping Sunbed Advertising on the Sunny Side of the Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping Sunbed Advertising on the Sunny Side of the Code, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.  Sunbeds and tanning booths use artificial ultraviolet (UV) radiation to darken the skin. The health risks associated with UV exposure are well established, including an increased risk of skin cancer, premature ageing and skin damage. As public health bodies consistently advise, there is no safe way to tan using…

Read More