Tag: CAP

CAP – Below Deck Insight? Yes CAP!

Stuart Mitchell

The ASA/CAP have released a post called: Below Deck Insight? Yes CAP!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “You can write about anything” they said. “OK, what about famous cruise-themed reality TV show that follows the life of yachties serving charter guests 5* rated service on a motorised, or sailing, superyacht in the middle of the Caribbean, Mediterranean or Coral Sea, Below Deck?” I replied.  “I mean, er-” ANCHORS AWAY!…

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ASA – What’s the story when advertising ticket sales?

Stuart Mitchell

The ASA/CAP have released a post called: What’s the story when advertising ticket sales? . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From a village pantomime to a sold-out stadium via festivals, fêtes, musicals and more. No matter the shape or size, events usually means tickets and marketers need to check the terms and conditions when promoting those tickets.   Every marketer wants their…

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CAP – Disposing of misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Disposing of misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Taking out the bins shouldn’t be a complicated chore and making sure ads don’t mislead people about how to dispose of a product or its packaging properly doesn’t have to be either. In November 2023, the ASA published independent research into how terms like ‘recyclable’, ‘compostable’,…

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CAP – Ads for electric scooters and bikes: legal or e-legal?

Stuart Mitchell

The ASA/CAP have released a post called: Ads for electric scooters and bikes: legal or e-legal?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we see a growing number of e-scooters and e-bikes on public roads, consumers may not be aware that their use on public roads is not always legal and ads should avoid implying it is.  Roll up, roll up, for…

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CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.

Stuart Mitchell

The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that ads shouldn’t make health claims for foods…

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