Tag: CAP

CAP – Bill ieve it or not: making greener homes savings claims add up

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Bill ieve it or not: making greener homes savings claims add up. but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With more consumers looking to cut their energy bills and reduce their carbon footprint, solar panels, heat pumps and battery storage are attracting a lot of attention — and a lot of advertising that aim to highlight meaningful benefits. If you’re promoting greener homes…

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CAP – Mind your Ps and Qs: harnessing the Royal Effect without breaching protocol (or the CAP Code)

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Mind your Ps and Qs: harnessing the Royal Effect without breaching protocol (or the CAP Code), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving your ads or products a regal or aristocratic touch may seem like an easy way to pull in the punters. Many want to raise profile with a mention of Their Majesties, grab a bit of the “Kate effect” (whereby…

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CAP – Scream Day! Ensuring your horror themed ads are fearlessly compliant

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Scream Day! Ensuring your horror themed ads are fearlessly compliant. but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Scream Day, on 24 April this year, promotes the benefits of screaming to release pent up pressure and anxiety. Ads that elicit screams from the public might very well breach the Advertising Code and the ASA has investigated many complaints that horror themed ads cause fear…

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Protecting people from harmful ads for weight-loss medicines: new research and Enforcement Report

Stuart Mitchell

The ASA has today published new consumer research alongside a CAP Enforcement Report on how weight-loss prescription-only medicines are being promoted to the public and the steps we’re taking to protect people from harmful ads. Our research shows that growing public interest in weight-loss medicines, combined with increasingly sophisticated marketing, is creating new risks in the weight-loss advertising landscape. Many people interpret ads for weight-loss treatments as promoting prescription-only medicines, and some feel pressure to pursue treatments that require proper medical oversight. Our enforcement update outlines how we’re responding to…

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CAP – Advertising complementary and alternative medicines and therapies

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Advertising complementary and alternative medicines and therapies, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  But not all therapies are created equal, and not all advertising claims are acceptable – as many advertisers have found out the hard way through ASA rulings.…

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