Tag: CAP

CAP – Greener Homes – Building on Facts, not Fibs

Stuart Mitchell

The ASA/CAP have released a post called: Greener Homes – Building on Facts, not Fibs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The basis of environmental claims must be clear and should not mislead, even if it’s for homes. So, before you carve your greener home claims in stone, here are six tips to make sure your ads stand on solid ground. 1)…

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CAP – Updated Enforcement Notice issued on weight-loss prescription medicine ads

Stuart Mitchell

The ASA/CAP have released a post called: Updated Enforcement Notice issued on weight-loss prescription medicine ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for weight-loss prescription-only medicines (POMs), which are against the law and advertising rules, remain a focus of our monitoring, investigation and enforcement work. Today, jointly with the Medicines and Healthcare products Regulatory Agency (MHRA) and the General Pharmaceutical Council…

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CAP – Celebrating Black History Month: Advertising with respect and responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating Black History Month: Advertising with respect and responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. October marks Black History Month, a time to honour and celebrate the contributions of generations of people of African and Caribbean descent who have helped shape Britain’s national and cultural life. For many advertisers, it’s also an opportunity to spotlight…

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CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

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