The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’. It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…
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