Tag: CAP Code

CAP – Don’t delay paying attention to your compliance – delayed payment services and the CAP Code.

Stuart Mitchell

The ASA/CAP have released a post called: Don’t delay paying attention to your compliance – delayed payment services and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving consumers a choice of how they pay at your online check-out, such as paying in instalments or in 30 days’ time, increases the payment options available to potential customers.  However, you must always…

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CAP – Like, comment and comply – YouTube and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Like, comment and comply – YouTube and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2005, and acquired by Google the following year, the aptly named video-sharing platform ‘YouTube’ is often reported as one of the most used social media platforms.  With a wide range of content uploaded by an equally wide range…

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Think you know what the CAP Code applies to?

Stuart Mitchell

The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but here’s a brief outline of the remit of the CAP Code, with some links to further guidance.  Publications and printed material The Code applies to third party ads, a publisher’s own ads (e.g. for ad space…

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New CAP Code rules on the use of data for marketing

Stuart Mitchell

Following public consultation, CAP is introducing new rules on the use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing, and that they align with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). Until 25 May this year, CAP’s regulation of data protection issues was carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulated the use of data for direct marketing generally,…

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Think you know what the CAP Code applies to?

Stuart Mitchell

The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…

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