Tag: CAP

CAP – Keep onside and avoid a straight red with our Euro 2024 marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Keep onside and avoid a straight red with our Euro 2024 marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Euro 2024 kicks off with Germany v Scotland, but marketers will be hoping to get an early goal with their advertising straight from the kick-off.  Avoid being knocked out in the group stages by following these top…

Read More

CAP – Avoiding cat – astrophe in ads that feature animals!

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding cat – astrophe in ads that feature animals! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Animals, cute or otherwise, are an effective way of drawing attention to ads and sometimes people’s feelings about them are at the heart of a campaign. Campaigns by pressure groups or charities often use shocking images to highlight their cause…

Read More

CAP – Soak up our advice to stay safe in the sun

Stuart Mitchell

The ASA/CAP have released a post called: Soak up our advice to stay safe in the sun.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sun Awareness Week is a campaign in May that seeks to raise awareness of skin cancer, the dangers of tanning and sunburn, and encourages people to check for signs of skin cancer.  Follow our top sun safety tips to…

Read More

CAP – This is not a drill – dental ads wisdom

Stuart Mitchell

The ASA/CAP have released a post called: This is not a drill – dental ads wisdom.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. National Smile Month is almost upon us, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence…

Read More

CAP – Oh what a tangled web – Misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh what a tangled web – Misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s a…

Read More