Tag: CAP

CAP – Stay out of the red with our debt relief marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Stay out of the red with our debt relief marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is finished, the noisiest toys have been quietly placed in the bin and we’re all once again battling the daily commute. The pressure to deliver an iconic Christmas can drive many families taking on additional debt. The…

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CAP – Soy it ain’t so: A guide to advertising meat-free products

Stuart Mitchell

The ASA/CAP have released a post called: Soy it ain’t so: A guide to advertising meat-free products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The number of vegan and vegetarian options available to consumers have mushroomed in recent years, including a growing number of products that seek to approximate the taste and texture of meat with animal-free alternatives. From mycoprotein burgers to seitan…

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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline library – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

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CAP – Guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: Guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are today publishing an updated version of their existing guidance on the presentation of mid-contract price increases in telecoms ads. Amendments have been made to reflect changes to Ofcom rules that will have the effect of…

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CAP – Get yourself affiliated with the rules on affiliate marketing

Stuart Mitchell

The ASA/CAP have released a post called: Get yourself affiliated with the rules on affiliate marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Affiliate marketing is a type of performance-based advertising where someone is rewarded (typically through an affiliate platform) for each new customer attracted by their marketing efforts (typically measured using ‘click-throughs’ or sales), usually with a pre-agreed percentage of each sale…

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