Tag: CAP

CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

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CAP – Top tips on targeting and placement

Stuart Mitchell

The ASA/CAP have released a post called: Top tips on targeting and placement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Protecting children and young people is one of the core purposes of the CAP Code. Marketers should ensure that group is appropriately protected from marketing that includes sensitive content – for instance, violent, sexual, or frightening imagery – and from being targeted with…

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CAP – Leading astray – the dos and don’ts of lead generation advertising

Stuart Mitchell

The ASA/CAP have released a post called: Leading astray – the dos and don’ts of lead generation advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lead Generation is a common and legitimate way for companies to communicate with the right kind of customer – one who fits their criteria and who is more likely to be interested in what they’re selling. It’s as…

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CAP – In at the Deep(fake) End

Stuart Mitchell

The ASA/CAP have released a post called: In at the Deep(fake) End. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Deepfakes have been called “The 21st century’s answer to Photoshopping”, and while that’s a neat summary, photoshopped images from days gone by – while subject to their own pitfalls and dangers – didn’t have quite the same capacity to bamboozle and mislead that today’s…

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CAP: Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee for Advertising Practice (CAP) has today issued an Enforcement Notice to cosmetic surgery providers based abroad, setting out the strict advertising rules in place that are designed to protect people, in particular young and…

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