Tag: CAP

CAP – Don’t cross a line that could damage your campaign

Stuart Mitchell

The ASA/CAP have released a post called: Don’t cross a line that could damage your campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a competitive marketplace, there’s a fine line between creatively drawing attention to your product or service and inadvertently causing harm and offence. Ads must not contain anything that is likely to cause serious or widespread offence. Particular care must…

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CAP – Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls

Stuart Mitchell

The ASA/CAP have released a post called: Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With an increased focus on health and wellbeing, new products may appear on the market claiming to help us stay healthy or lose weight, but can these claims be made about alcoholic…

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CAP – Claims to treat Long COVID? Don’t be immune to the misleading advertising rules!

Stuart Mitchell

The ASA/CAP have released a post called: Claims to treat Long COVID? Don’t be immune to the misleading advertising rules! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the 2020 COVID-19 pandemic, many people are now living with long COVID – a condition characterised by persistent or new symptoms following a COVID-19 infection, some of which can be debilitating. In this article we…

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CAP – Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence

Stuart Mitchell

The ASA/CAP have released a post called: Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although not yet widely used in advertising, 2024 has seen increasing chatter around “regenerative farming”. As there is currently no legal or universally agreed definition of the term, it could be used in a wide-ranging way as…

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CAP – Don’t feel rattled about your baby-related ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel rattled about your baby-related ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When advertising products designed for babies and children, it’s crucial to ensure that your marketing practices are not only compliant with the CAP Code but also reflect the highest standards for safety, transparency and ethical responsibility. For any advertising uncertainties around baby…

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