Tag: CAP

CAP – Think you know what the CAP Code applies to?

Stuart Mitchell

The ASA/CAP have released a post called: Think you know what the CAP Code applies to? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that…

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CAP – Designed to Persuade – Dark Patterns and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Designed to Persuade – Dark Patterns and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sometimes referred to as ‘Online Choice Architecture’ or ‘Deceptive Design Patterns,’ Dark Patterns are a range of design decisions implemented to manipulate consumer behaviour in online spaces. There is concern that these practices cross the line beyond persuasion by exploiting…

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AI, advertising, and the policy landscape – CAP proactive monitoring

Stuart Mitchell

In November 2024, the ASA hosted the event ‘Future-proof Advertising: How will AI change advertising and regulation?’, and spoke about its commitment to using technology to deliver more effective, responsive regulation; a key part of the ASA’s 2024-2028 Strategy. As well as using AI to support effective regulation, the ASA is a proactive regulator, constantly trying to understand emerging issues and monitor compliance with the rules.  Previous news articles have clarified how the existing rules are likely to apply to the use of generative AI and deepfakes.  This guidance makes…

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CAP – Trim down your weight loss medicine ads, doctor’s orders!

Stuart Mitchell

The ASA/CAP have released a post called: Trim down your weight loss medicine ads, doctor’s orders! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In December, the Advertising Standards Authority (ASA) issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines (POMs). It has put advertisers on notice, making clear that anyone involved in creating and…

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CAP – Mid-contract price increases in telecoms contracts

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms contracts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Alongside Ofcom’s prohibition on inflation-linked and percentage-based increases in telecoms contracts, CAP and BCAP’s amended guidance on the presentation of mid-contract price increases in advertising came into force on 17 January 2025. Amendments to Ofcom’s General Conditions, introduced in July 2024, require providers…

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