Tag: CAP

CAP – Olympics 2024 and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called: Olympics 2024 and the Ad Rules.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The upcoming Summer Olympics are a prime opportunity for creative advertisers. Read this advice to help ensure you take home the gold. Don’t mislead with travel deals. With this summer’s Olympics being just across the channel in Paris, many fans will likely take…

Read More

CAP – ‘Free’ claims – Are you free to say what you like?

Stuart Mitchell

The ASA/CAP have released a post called: ‘Free’ claims – Are you free to say what you like?  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Who doesn’t love a freebie? Consumers are always on the lookout for a good deal or two, and there’s no better deal than not having to pay a single penny! But advertisers must be wary of making claims…

Read More

CAP – Prescription for Compliance – POMs and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Prescription for Compliance – POMs and the Code.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 12.12 of the CAP Code expressly states that prescription-only medicines (POMs) or prescription-only medical treatments may not be advertised to the public. It is also an offence under the Human Medicines Regulations 2012 to in any way promote the prescription, supply, sale or use of…

Read More

CAP – Can we get some privacy? A guide to the privacy rules

Stuart Mitchell

The ASA/CAP have released a post called: Can we get some privacy? A guide to the privacy rules.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone values their privacy, from high street consumers to members of the Royal Family. These concerns are reflected to some extent in law and also in the privacy rules in Section 6 and Section 10 of the CAP…

Read More

CAP – Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews

Stuart Mitchell

The ASA/CAP have released a post called: Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the dawn of advertising, brands have relied on celebrities (sometimes in inverted commas) to hawk their products, and now that we find ourselves deep in the Social Media Age, it’s inevitable that this grand old tradition…

Read More