Tag: CAP

CAP – The Best Guide to Objective vs Subjective Claims in the Universe

Stuart Mitchell

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points…

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CAP – New CAP Guidance on qualifying claims

Stuart Mitchell

The ASA/CAP have released a post called: New CAP Guidance on qualifying claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. New qualifications guidance Qualifications are essential to many of the ads consumers see, hear and respond to. They’re the additional pieces of information that ensure consumers properly understand the headline or central (primary) claims being made. We’ve refreshed our guidance on the use…

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CAP – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take…

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CAP – Keep your “free” claims problem-free

Stuart Mitchell

The ASA/CAP have released a post called: Keep your “free” claims problem-free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Codes state that marketers must not use the term “free”, or similar, to describe a product if consumers have to pay anything other than the unavoidable cost of responding and collecting or paying for delivery of the item.  While this may seem simple,…

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