CARE Announces Monthlong Campaign to Make #March4Women and Lift up World’s Heroic Women and Girls

The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE will unite those conversations through an action-packed, monthlong campaign called Make #March4Women. The multi-channel campaign will feature: videos of celebrities honoring their heroes; a shareable quiz whereby people learn who their…

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CARE & McCann Health Launch “Pay the Price” Website for National Prescription Drug Take-Back Day

The Center for Adolescent Research & Education (CARE), launched its “Pay the Price” website on April 28th — National Prescription Drug Take-Back Day. The website, created by McCann Health, addresses the growing national issue of death by overdose from prescription drugs left unsecured around the home and urges viewers to turn in their unused or expired medications on Prescription Drug Take-Back Day. CARE is also launching a “Pay the Price” Facebook page featuring a wake-up call video. Emblazoned across the website homepage is the headline, “PAY ATTENTION OR PAY THE PRICE,” followed by this message: “A little-known killer hides in…

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Lancôme Announces Write Her Future

Lancôme is proud to announce Write Her Future, a global commitment to combat illiteracy amongst women and give a voice to this relatively unknown yet universal cause that affects both developed and developing countries. For the past 20 years, the share of illiterate women has not changed & a staggering 76 million young women around the world are illiterate. Evidence shows that knowing how to read and write not only increases self-confidence and career prospects, but also allows people to lead longer and healthier lives. This is why Lancôme has…

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McCann Health & CARE Confront the Harsh Reality of Death by Overdose from Prescription Drugs

While the deadly opioid crisis dominates the headlines, there is another equally dangerous, but lesser known killer, hiding in plain sight. Death by overdose from prescription drugs left unsecured around our homes. To address this growing global issue, CARE, Center for Adolescent Research & Education, partnered with McCann Health to create an emotionally visceral film that exposes the cold hard reality of this relatively unknown, but deadly killer, that was released today. “Our youth are our future and while they may think they are invincible — they are not,” said…

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BBH NY is Named Agency of Record for CARE

BBH NY has announced that it has been selected as advertising agency of record by CARE, the leading humanitarian organization dedicated to fighting global poverty. BBH NY is charged with developing a new integrated marketing campaign designed to raise awareness of CARE’s global efforts. Founded in 1945, CARE is an Atlanta-based nonprofit that works in over 90 countries, helping people lift themselves out of poverty. Last year, the organization supported 962 poverty-fighting and humanitarian aid projects, reaching more than 80 million people around the world. The empowerment of women and…

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