Caring Gene™ Campaign Seeks to fill Hundreds of Upstate New York Healthcare Career Opportunities

Mower has partnered with Iroquois Healthcare Association (IHA) Workforce Investment Organization (WIO) to create a marketing campaign designed to attract candidates for hundreds of jobs and training opportunities in the long-term care industry across Upstate New York. The Caring Gene™ campaign asks people if they have the “Caring Gene” — the instinctive desire to want to help family, friends, neighbors or even complete strangers and invites those who care to learn more about how they can fill entry-level jobs and careers in the care industry. Launched on June 25, the…

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