Tag: Channel 4

Channel 4 Sales reveals winners of B Corp competition for advertising airtime

Stuart Mitchell

Last month Channel 4 Sales revealed the five B Corps who have won free advertising airtime, as part of its competition with B Lab UK — the non-profit behind the UK B Corp movement — spotlighting sustainable businesses and showcasing the transformative power of TV advertising. Narrowed down from over 200 applicants, nine businesses pitched to a panel of expert judges, presenting their creative vision for their advert and explaining the significance of being a B Corp to them. The five winners will win airtime worth £120,000 each and, as…

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Channel 4 launches new equity network The Plug

Stuart Mitchell

A new equity-focused initiative, The Plug, has officially launched in partnership with Channel 4. The Plug is a networking group open to all ethnically diverse members of the creative, digital media and television industries. The network will provide mentoring sessions, networking events, and masterclass webinars with high-profile diverse leaders within the industry, platforming diverse thought leadership. Co-founded by Channel 4 Sales staff Sigourney Quartey and Andrew Ukiwa, The Plug’s mission is to embed long-term equity into the fabric of the media industry. Connecting brands, creators, agencies, and businesses through a…

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Joint comment responding to Health Minister’s statement on brand advertising

Stuart Mitchell

The Minister for Health and Social Care Ashley Dalton has issued a written ministerial statement (WMS) reiterating the Government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on Less Healthy Foods. The incoming restrictions are due to come into force on October 1, 2025 across online channels and a pre-9pm TV watershed. The Advertising Association, Channel 4, ISBA, ITV, Paramount, and STV have issued a joint statement in response: “We strongly welcome today’s statement from the Department for Health and Social Care, in the context of the urgent…

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Channel 4 Sales introduces broadcast industry-first advertising emissions tool

Stuart Mitchell

Channel 4 Sales has announced it will invest in a broadcast industry-first advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda.  Partnering with Scope3, a sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about digital campaigns running on its owned and operated platforms. Advertisers will gain access to actionable emissions reports, powered by Scope3, to help them reduce the carbon impact of their media buying and reach…

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Four Black-owned businesses secure over half a million pounds of Channel 4 advertising airtime and business mentoring from Lloyds

Stuart Mitchell

Four Black-owned businesses have been selected as the winners of Channel 4’s Black in Business 2024 initiative, backed by Lloyds to connect Black entrepreneurs with the transformative power of TV advertising and business mentoring. Now in its second year, the 2024 edition saw an exceptional standard of applicants, with an original shortlist of 20 businesses in the running for a combination of free advertising airtime, business support and their own Channel 4 TV advert. The four winning businesses of Black in Business 2024 will each receive £150,000 worth of TV…

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