Tag: Channel 4

Channel 4 Sales Launches Partner Lab, A New Creative Partner For Brands

Stuart Mitchell

Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Inspired by Channel 4’s mission to create change through entertainment, Partner Lab will set a new bar in broadcast for challenging and inspiring brands to push boundaries and experiment. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy and Production to deliver high-quality campaigns across TV, streaming, sponsorship, and branded entertainment. ​ Partnerships and Sponsorship will manage campaigns across the full Channel 4 ecosystem, from TV and streaming to social and branded entertainment and licensing, while Creative Strategy…

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B Corp businesses feature in special ad break takeover following competition win

Stuart Mitchell

Five B Corps recently made their TV advertising debut, after winning Channel 4 Sales’ B Corp competition, run in partnership with B Lab UK – the non-profit behind the UK B Corp movement – to spotlight sustainable businesses. The businesses were narrowed down from over 200 applicants, with each winning free airtime to build understanding of what it means to be a B Corp in the UK, and benefit from the transformative power of TV advertising. Adverts from Ancient + Brave, Divine Chocolate, Seep, Ticket Tailor and Tiny Rebel Brewery…

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Channel 4 Sales expands advertising emissions measurement offering with linear solution

Stuart Mitchell

Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. The move makes Channel 4’s commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data from its entire advertising ecosystem, after it first introduced the capability for digital campaigns earlier this year. Enabled through Channel 4 Sales’ partnership with sustainable technology platform Scope3, the expansion into linear marks a significant step forward in…

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Last call for applications for Channel 4’s Content Creatives training programme, giving young people in Northern England a pathway into the creative industry

Stuart Mitchell

Last call for Channel 4’s up applications for its Content Creatives programme, offering at least ten young people from underrepresented backgrounds in the North of England the chance to kickstart their career in the creative digital industries.  As part of a fully paid 16-week scheme, trainees will take part in four weeks of bespoke training and a ten-week work placement with one of Channel 4’s creative agency partners in Leeds or Manchester, or Channel 4’s Leeds-based digital content studio, 4Studio. Trainees will also spend one day a week in additional…

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Channel 4 Sales Deepens Accessibility Commitment as it launches Landmark 10th Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales recently launched the tenth edition of its annual Diversity in Advertising Awards, which has gifted £10 million in advertising space to campaigns promoting diversity and inclusion since 2015. For 2025, the brief remains ‘Inclusive by Design,’ urging the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. Building on this legacy, Channel 4 Sales today announces significant new accessibility commitments: From spring 2026, all adverts delivered to Channel 4 (across linear and streaming) will mandatorily require closed captions. This commitment…

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