Tag: Channel 4

Channel 4 launches new equity network The Plug

Stuart Mitchell

A new equity-focused initiative, The Plug, has officially launched in partnership with Channel 4. The Plug is a networking group open to all ethnically diverse members of the creative, digital media and television industries. The network will provide mentoring sessions, networking events, and masterclass webinars with high-profile diverse leaders within the industry, platforming diverse thought leadership. Co-founded by Channel 4 Sales staff Sigourney Quartey and Andrew Ukiwa, The Plug’s mission is to embed long-term equity into the fabric of the media industry. Connecting brands, creators, agencies, and businesses through a…

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Joint comment responding to Health Minister’s statement on brand advertising

Stuart Mitchell

The Minister for Health and Social Care Ashley Dalton has issued a written ministerial statement (WMS) reiterating the Government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on Less Healthy Foods. The incoming restrictions are due to come into force on October 1, 2025 across online channels and a pre-9pm TV watershed. The Advertising Association, Channel 4, ISBA, ITV, Paramount, and STV have issued a joint statement in response: “We strongly welcome today’s statement from the Department for Health and Social Care, in the context of the urgent…

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Channel 4 Sales introduces broadcast industry-first advertising emissions tool

Stuart Mitchell

Channel 4 Sales has announced it will invest in a broadcast industry-first advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda.  Partnering with Scope3, a sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about digital campaigns running on its owned and operated platforms. Advertisers will gain access to actionable emissions reports, powered by Scope3, to help them reduce the carbon impact of their media buying and reach…

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Four Black-owned businesses secure over half a million pounds of Channel 4 advertising airtime and business mentoring from Lloyds

Stuart Mitchell

Four Black-owned businesses have been selected as the winners of Channel 4’s Black in Business 2024 initiative, backed by Lloyds to connect Black entrepreneurs with the transformative power of TV advertising and business mentoring. Now in its second year, the 2024 edition saw an exceptional standard of applicants, with an original shortlist of 20 businesses in the running for a combination of free advertising airtime, business support and their own Channel 4 TV advert. The four winning businesses of Black in Business 2024 will each receive £150,000 worth of TV…

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Channel 4 and Which? help people get it right in unique new campaign series

Stuart Mitchell

Channel 4 is teaming up with Which?, the UK’s consumer champion, supported by their media agency Goodstuff, for an innovative, contextual advertising campaign that helps viewers to buy with confidence. The partnership, live from December 13, marks a media first where the iconic Channel 4 world space is combined with Which?’s voice as a trusted partner. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the food shop and hidden travel extras. The themed adverts…

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