Tag: Untapped

Wateraid Adds A New Way To Communicate With Its Supporters Via Mobile Wallets

Stuart Mitchell

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee,  tea and  juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD were keen to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet,…

Read More

Disabled young people feel failed at an early age

Stuart Mitchell

Disabled young people may be held back from getting on the career ladder, going on to further education or work-based training — because they fail to get the support or encouragement they need at an early age. A Leonard Cheshire Disability commissioned survey of disabled people in the UK who had their disability at school revealed barriers to gaining employment, education, or training existed even at that age. Half (51%) of 18-30 year-old adults surveyed said their teachers may have had lower expectations of them because of their disability. Around…

Read More