Tag: Channel 4

Seven brands and five agencies make Channel 4 shortlist for £1m diversity ad prize

Stuart Mitchell
maltesers

On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Channel 4 has now revealed their shortlist: The seven finalists are: Bose – Grey London BT – Abbott Mead Vickers BBDO Ford – GTB Lloyds Bank – Adam & Eve/DDB Marks & Spencer – Grey London Panasonic…

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C4 partners with e-learning specialists to launch VR relaxation game with Health Benefits

Stuart Mitchell

Today All 4 Games and eLearning Studios announce the launch of their game, Soar: Tree of Life which is available now in 3D on iOS and Google Play stores and will be launched on the Oculus Gear-VR store later this month. The game has visible health benefits for those who play it. Soar: Tree of Life is a relaxing exploration based adventure game designed to restore colour to a stunning but forgotten land. Through using simple tilting or tapping controls players unite the birds and colours to bring beauty back…

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Channel 4 launches £1 million Annual Diversity in Advertising Award

Stuart Mitchell
maltesers

On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the…

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