Tag: Diversity in Advertising

C4 £1m advertising diversity award focuses on portrayal of women

Stuart Mitchell

Channel 4 today announced its £1 million Diversity in Advertising Award for 2018 will focus on the portrayal of women in advertising. The award, which offers £1 million worth of commercial airtime to the winning creative idea, is inviting brands and creative agencies to develop a campaign which explores both the proportion of representation and how women are represented in adverts. 2018 has seen a spotlight turned on to gender pay gaps, the flourishing of the #MeToo movement, and 100 years since women won the right to vote. And now…

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Diversity, Equality and Doctor Who – Ethical Marketing News Blog – 30/07/17

Stuart Mitchell

Welcome to our new blog I decided I wanted to have a place where I, or any of the other writers could comment personally on some of the stories of the week, with my opinions of the stories and of the marketing world, and sometimes into the wider world of politics or general news. I apologise if you don’t like the politics but it’s an important issue in diversity for me. About Me This will not be for everyone but I wanted a place where I could get opinion pieces…

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Seven brands and five agencies make Channel 4 shortlist for £1m diversity ad prize

Stuart Mitchell
maltesers

On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Channel 4 has now revealed their shortlist: The seven finalists are: Bose – Grey London BT – Abbott Mead Vickers BBDO Ford – GTB Lloyds Bank – Adam & Eve/DDB Marks & Spencer – Grey London Panasonic…

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The Creative Circle Launches charity to Tackle Diversity Issues in Advertising

Stuart Mitchell

The Creative Circle has announced the launch of The Creative Circle Foundation, as the longest running advertising awards body in the UK it aims support greater diversity in the U.K. creative departments of the future. Furthering its mission to unite Britain’s creative industry, the Creative Circle has launched the foundation as a way to actively address advertising’s diversity issues, giving those who are less privileged the opportunity to study advertising and break into the creative world. No academic qualifications are required. Just an ability to demonstrate they can answer creative…

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Channel 4 launches £1 million Annual Diversity in Advertising Award

Stuart Mitchell
maltesers

On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the…

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