Tag: Channel 4

Unique C4 ad break allows viewers to experience sight loss conditions

Stuart Mitchell

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to ‘see’ an ad break through the eyes of two million people living with sight loss conditions in the UK today. This unique campaign raises awareness of the importance of eye care and was broadcast during Channel 4’s The Undateables at approx. 9.15pm and 9.30pm on Monday 18th September 2017, to coincide with National Eye Health Week. The application of different visual filters across ads for O2, Paco…

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UK’s Channel 4 become the first media company to achieve Disability Confident Leader status

Stuart Mitchell

Channel 4 has become the first media company to achieve the status of Disability Confident Leader in a Government-backed scheme which encourages businesses to become better at attracting, recruiting and employing disabled people. In becoming a Disability Confident Leader, the public service broadcaster joins the likes of corporate giants Barclays, KPMG, Jaguar Land Rover and Lloyds Banking Group in not only ensuring that they follow best practice and take positive action to employ disabled people, but also proactively share that best practice with other employers. Channel 4 Chief Marketing and…

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Celebrities urge the UK to join the rebellion against cancer

Stuart Mitchell

Stars of the stage and screen join forces and channel their inner rebel to launch Stand Up To Cancer, a joint fundraising campaign from Cancer Research UK and Channel 4. “We’re making huge progress and this is just the start. We hope that people across the UK will be inspired by our brilliant celebrity supporters to get involved, join the rebellion and stop cancer in its tracks.” – Rachel Carr, Stand Up To Cancer Launched in the UK in 2012, Stand Up To Cancer raises money to support game-changing cancer research…

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Diversity of UK television industry Criticised in new Ofcom Report

Stuart Mitchell

Broadcasters need to improve the diversity of their employees, Ofcom said today, as a major study of diversity in television finds that women, ethnic-minority groups and disabled people are all under-represented in the industry. Ofcom’s report, Diversity and equal opportunities in television, uncovers the scale and nature of the diversity challenge facing the TV industry, with a focus on the main five broadcasters – the BBC, Channel 4, ITV, Sky and Viacom (owner of Channel 5). Broadcasters need to widen the range of talent working on and off screen. Too…

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Channel 4 announces £1m Diversity in Advertising Award winner

Stuart Mitchell

Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt (Grey London); Marks & Spencer and Valenstein & Fatt (Grey London; and the winners Volvo UK and Valenstein & Fatt (Grey London) – from more than 50 high quality campaign ideas featuring a range…

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