Tag: Channel 4

Channel 4 and Prime Video Survey shows 1 in 4 offices in TV are physically inaccessible to Disabled talent

Stuart Mitchell

A survey for Channel 4 and Prime Video UK into the TV industry’s accessibility for Disabled talent has revealed that 1 in 4 offices operated by broadcasters, streamers or production companies are physically inaccessible, and that 1 in 4 have no functioning accessible toilet. The Access Into Action Report highlights the areas where improvements are needed, and creates a three step action plan for organisations to implement some relatively speedy change, while more structural changes are put in place at an industry-wide level. The results have been gathered from 105…

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Channel 4 launches virtual 4Skills Work Experience & expands 4Schools to help students & young people discover their creative career

Stuart Mitchell

Channel 4 is supercharging its commitment to encourage young people to target a career in the broadcast industry through a new work experience programme and an expansion of its successful 4Schools project. The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries. 4Skills Work Experience is a free virtual programme run by the broadcaster and GetMyFirstJob which sets challenges to help people discover their creative career match. Aimed at people aged 16 and above, it covers…

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Clear Channel and Channel 4 launch a new research study about Black owned businesses in the UK

Stuart Mitchell

A Channel 4 and Clear Channel study has revealed that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts.   The study showed that Black business owners face more challenges generating funding and more feel they have to fight hard to convince investors to believe in their businesses when compared to white business owners. The findings, which featured responses from more than 500 entrepreneurs, revealed that 56% of Black owned businesses only receive funding once they had already grown a successful business, compared to…

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Benenden Health teams up with Channel 4 to encourage Brits to check-in on their health

Stuart Mitchell

Channel 4 has revealed Time For A Check-in, an exclusive creative partnership with not-for-profit Yorkshire-based healthcare provider Benenden Health and MediaCom North to encourage the nation to talk more openly about their health. Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke will star in a 10-month, multiplatform creative campaign which launches on Tuesday 27th September with a TV ad during the much-anticipated return of The Great British Bake Off.  The creative campaign marks the first TV partnership for Benenden Health which…

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Channel 4 shortlists seven finalists for its £1 million Diversity in Advertising Award

Stuart Mitchell

Channel 4 has announced the short-listed finalists of its £1m Diversity in Advertising Award, which is challenging the advertising industry to tackle the ongoing lack of authentic representation and portrayal of visible and/ or non-visible disabled people in TV advertising. For the first time in the award’s history, seven brands made the list instead of the usual six due to the strength of the entries.   The brands stand to win £1 million worth of commercial advertising airtime across the whole 4Sales portfolio, including Channel 4, All 4 and, for…

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