Tag: Channel 4

Channel 4 Strengthens Guidance For Portrayal Of Disability On Tv

Stuart Mitchell

Channel 4 has announced a plan to strengthen the portrayal of disabled people on television. Channel 4’s ‘Disability Code of Portrayal’ sets out how it aims to deliver a step change in both the quality and quantity of on screen representation of disabled people. The principles outline how it intends to dial up representation of disability across all its content. Ally Castle, Channel 4’s Disability Consultant said: “We firmly believe that the commitments we are making today will take the inclusion of disabled people in our content to a different…

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Channel 4 partners with The TV Collective for a second Indie Accelerator

Stuart Mitchell

Channel 4 revealed details of its second Indie Accelerator which is specifically aimed at supporting eligible ethnically diverse led indies who have not had a Channel 4 linear commission in the past five years, with a view to helping strengthen their position within the channel and the industry as a whole. Delivered by The TV Collective, the Indie Accelerator will support selected indies with a combination of leadership coaching and commissioner relationships, with the aim of strengthening their business. Indies selected to join the accelerator will have one to one…

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Channel 4 To Support Indies In Drive To Increase Talent From Under Represented Groups

Stuart Mitchell

Channel 4 is partnering with TV Talent company Gritty Talent to help indies build more diverse senior teams, in the wake of the broadcaster’s new Commissioning Guidelines published last month. The new requirements are part of the legacy of Channel 4’s The Black to Front Project to help transform on and off screen opportunities for diverse as well as disabled talent in TV. Channel 4’s new guidelines now require all the indies it works with to have ethnically diverse as well as disabled off screen talent on production teams, with…

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Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns

Stuart Mitchell

Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising. The broadcaster’s push to address the continued lack of prominence of disability in UK advertising comes off the back of new research² from Channel 4’s award-winning insight project, Mirror On The Industry.  The latest research finds that although disabled representation has improved over the last few years, it still remains incredibly low. It highlights that much more work needs to be done if British…

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Starcom and Channel 4 highlight unique personal experiences around ethnicity and age in final instalment of Brave Stories series

Stuart Mitchell

Media agency Starcom and Channel 4 have collaborated to produce a six-part short film series titled Brave Stories. First launched in September 2021, the series encourages people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. Episodes five and six launched recently; the final instalment of this six-part series highlighting the journeys of Starcom individuals in interviews with representatives from Channel 4. In episode five, Francis Cheang, Agency Investment Lead at Channel 4 interviews Curtis Weir, OOH Group…

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