The UK’s biggest coordinated Christmas fundraising campaign, the ‘Big Give Christmas Challenge’, has broken its fundraising record, as it reveals that a staggering £20.1m has been donated during the week-long matched funding campaign, which ended on Tuesday 8th December. The money raised will be a vital lifeline for the 764 charities that took part this year, including homeslessnesss/refuge charities, which were the hardest hit by Covid-19. These charities saw the greatest demand in their services, up 81% since the pandemic hit, it was revealed in an industry-wide report conducted by the…
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Amazon Donates Millions of Items to More Than One Thousand Charities Worldwide this Holiday Season
Amazon has announced that it will support more than a thousand charities around the world with product and monetary donations to help them get millions of items they need. Organizations in the U.S., U.K., Spain, Singapore, Japan, Italy, India, Germany, France, China, Canada, Australia and more will receive donations starting today. To help distribute the donations, Amazon will team up with celebrity friends, including Gabrielle Union, Mitch Marner from the Toronto Maple Leafs, Singaporean actor and musician, Nathan Hartono, among others who will continue to be announced throughout the holidays.…
Read MoreTesco launches campaign, supported by leading charities, to boost uptake of ‘most vital flu jab ever ’ as too many vulnerable people avoid jab
Tesco Pharmacy, Cancer Research UK, British Heart Foundation and Diabetes UK have joined forces to urge people at risk to get the flu jab, with a focus on vulnerable groups that too often do not do so[i]. Those vulnerable groups more at risk from flu are also more at risk of suffering ovid-19 complications.[ii] Therefore, getting the flu jab is important for these groups, and will also reduce the pressure felt by health services. However, while jab uptake rates are high for those over 65, an at risk group, they…
Read MoreCAP – Charities: How to raise awareness and funds responsibly
The ASA/CAP have released a post called: Charities: How to raise awareness and funds responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes. While some material may fall outside of the ASA’s remit, it is important that charity ads are prepared with a sense of…
Read MoreThyngs partners with Charities Trust to create free solution to help brands fundraise for charities
To help the charity sector and brands tackle the estimated £4.3bn of income loss which is expected over the coming 12 weeks, Thyngs – the physical-digital payment platform – has partnered with Charities Trust to help the charity sector by enabling any brand to raise funds via their own physical products & services. This anticipated hit comes as a direct result from Coronavirus (COVID-19) social distancing measures which are impacting crucial revenue streams that come from methods of fundraising that require some degree of social interaction, from collection tins at…
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