Tag: Chartered Institute of Public Relations (CIPR)

CIPR 2024 Excellence Awards winners revealed

Stuart Mitchell

Cowshed was the big winner of the evening as the Chartered Institute of Public Relations (CIPR) celebrated its 40th annual Excellence Awards on Wednesday night.  The Welsh PR firm took home four awards for their respective campaigns with Foster Wales and the Welsh Government as 500 people joined host Jason Mohammad at the Royal Lancaster London to celebrate the stand-out agencies, teams, and individuals across the public relations industry over the last 12 months.  The PR Consultancy of the Year award was presented to Ready10 who also won the Sport…

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News publishers must innovate to meet shifting Gen Z needs

Stuart Mitchell

Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…

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