The Chartered Institute of Marketing (CIM) has announced significant changes to its Chartered status, the marketing industry’s most prestigious accreditation. The changes represent a shift in the skills required of marketers today and will provide businesses with an up to date indicator when it comes to appointing qualified marketing talent. The decision also brings CIM in line with other Chartered bodies, where the average age for Chartered status across accountancy and management is just 24, compared with 29, which is approximately the earliest a marketer can secure the status. This…
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