ASA and CAP issue guidance to Chiropractors

With the assistance of the General Chiropractic Council (GCC), the ASA and CAP have sent a joint letter to all registered Chiropractors to advise them about some newly published guidance that looks at how chiropractors can ensure that the advertising of their services adheres to the rules in the Advertising Code.    The ASA guidance was developed partly in response to a request from representative chiropractic bodies to review new evidence in relation to the multi modal therapies commonly used by chiropractors to treat sciatica, sports injuries and whiplash. The guidance examines…

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