PENNY brings 9,000 people together for Christmas

German discount supermarket PENNY kicked off this years Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well as the company’s film “Der Weg” (The Path), which so far has over 15 million views nationally and internationally, the competition was built around PENNY’s forgive-me wine campaign (www.penny.de/versoehnung) and focused on the ultimate goal of re-connecting…

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