Tag: Christmas

Huawei launches StorySign to make storytime more accessible for deaf children

Stuart Mitchell

Many of the 32 million deaf children in the world struggle to read. Using the power of AI, Huawei has created StorySign, a free app that helps open the world of books to deaf children. This is how it works. First, the child or parent opens the app and clicks on the selected book from the StorySign library. Then they hold their phone up to the words on the page, and our friendly avatar, Star, signs the story as the printed words are highlighted. This allows parents and children to…

Read More

Galicia Ambiental and Tiempo BBDO Campaign to put a Galician tree in every home for Christmas Last Year

Stuart Mitchell

Last October Galicia (North Western Spain) suffered the worst outbreak of fires for over a decade: more than 200 confirmed fires caused the evacuation from their homes of over 4, 000 people and turned about 48,000 hectares to ash, more than in 2014, 2015 and 2016 combined. Because of this, just before Christmas the Asociación Galicia Ambiental (The Galician Environmental Association) launched a campaign to send Galician trees to homes throughout Spain. But not just any trees, the ashes of the thousands of trees that were burnt during last October’s…

Read More

PayPal Community Donates $1 Billion During Holiday Season

Stuart Mitchell

Dan Schulman, President and CEO of Paypal has revealed on a post on their Paypal Stories page that the Paypal Community used the platform to donate over $1bn over the festive season and $8.5bn over 2017 as a whole. The post read: “At PayPal, we pride ourselves on always looking forward and never standing still. By challenging ourselves to do better and work harder we can better serve our customers and move further towards fulfilling our mission of democratizing financial services. With that said, however, I spent some time over…

Read More

Lola Mullenlowe and Pescanova launched Christmas campaign “The Queen’s message”

Stuart Mitchell

On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, important things but it rarely tackles some of the more difficult issues. This holiday season Lola Mullenlowe and Pescanova used the important tradition of the King’s televised message, and the social context at this moment, to launch Pescanova’s Christmas campaign; “The Queen’s…

Read More

Christmas drink drive campaign uses friends’ influence to help save lives

Stuart Mitchell

Christmas campaign works with Kiss FM to get people encouraging their friends not to drink and drive. Tell your friends not to drink drive this festive period – says latest THINK! campaign launched on 7th December 2017. For this year’s campaign, which runs to January 1 (2018), THINK! has teamed up with Kiss FM duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. The radio presenters will also front videos for Kiss FM’s social media channels, with…

Read More