Tag: Christmas

An alternative to the usual Christmas Campaigns

Stuart Mitchell

I do quite a bit of research for articles for Ethical Marketing News, and part of this involves looking at what  Marketing companies put together and one of the things I came across was Anomaly’s Christmas animation, now this isn’t in any way a piece of Ethical Marketing but it is something I very much enjoyed – this is a lot of fun, but is not family friendly. This seemed like a good avenue to spread this cheer. I will not be posting as much over the festive period. Anomaly…

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New Age UK film shows heart-breaking reality of the festive season for many older people

Stuart Mitchell

New research for Age UK shows that nearly a million (928,000) older people feel lonelier at Christmas time, two-fifths of whom have been widowed. Alongside the new findings published to launch Age UK’s Christmas campaign, No one should have no one, the Charity has produced a short filmentitled ‘Just another day’ which shines a light onthe crushing, chronicloneliness which 1.2 million older peopleare living within England. Directed by the award winning and highly acclaimed Philippe Andre, ‘Just another day’ – which premieres on Saturday 2nd December – shows the everyday…

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Grey London give us Christmas Hyrrs

Stuart Mitchell

Grey London have teamed up with Goldstein Music to release a feminist album of rewritten Christmas hymnsdesigned to stick it to the patriarchy and raise money for women in need. ‘Hyrrs: Festive Hymns Made Feminist’ is a reworking of famous festive songs and covers issues including bodyshaming, workplace inequality, sexism and harassment. The songs are available to download from iTunes, Google Play and Amazon, and stream from Spotify and Apply Music, with all proceeds going to Refuge, a national domestic violence charity which provides lifesaving support to thousands of women…

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Stephen Fry calls on public to share poignant dementia film this Christmas

Stuart Mitchell

Actor, broadcaster and activist Stephen Fry is calling on the public to back dementia research again this Christmas after Alzheimer’s Research UK re-launches its award-winning Santa Forgot animation. Fry, who provided the voiceover for the original film, has penned a blog for the charity giving his backing to the campaign and describing his hope that future generations “will only be reading about Alzheimer’s and not experiencing it”. In a year where dementia has become the UK’s leading cause of death for the first time, he calls on the public to…

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Trócaire’s ‘Until Love Conquers Fear’ Xmas Campaign Aims to Empower Us All

Stuart Mitchell

Trócaire, the Irish overseas development agency, has launched a striking broadcast advertising campaign, aimed at generating support, by highlighting its work in helping and empowering people across the globe. A television commercial, built around the concept of, ‘Until Love Conquers Fear’, is one of the first elements in a radical new brand positioning for the charity, which will include a broader omni-channel communications platform. This represents a significant change in the organisation’s approach to engagement and fundraising. The campaign has been developed by a team led by Gwen Dempsey, Director…

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