Episode 13 of CIPR’s Engage Podcast out now; Winning the War For Talent

“You don’t want to feel that, for a large majority of your life, you’re shying and hiding parts of yourself because you feel as if this isn’t a place that I can fully be myself and know that I’m being accepted despite my different background.” Toluwani Omotoye, Communications Coordinator, Global X ETFs The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode on the war for talent in the public relations and communications industry. The episode discusses the extent to which there is a war for…

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New skills guide; CIPR launches guide to drafting crisis communication plans

The Chartered Institute of Public Relations’ (CIPR) Crisis Communications Network today launched a new skills guide to help public relations professionals develop effective crisis communication plans. The guide – Drafting a Crisis Communication Plan – is the first in a series from the Network providing CIPR members with practical steps and advice to prepare for and manage organisational crises. It explores the stages of a crisis and takes readers through the steps to include when writing a crisis communications plan as well as outlining how to define a crisis, map…

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Humans Needed More Than Ever; New CIPR AI in PR report finds AI tools assisting with 40% of PR tasks

New research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective. The latest report from the CIPR’s AI in PR Panel – Humans Needed More Than Ever – finds that despite the increase in tool development and offers, there is little evidence that wholesale…

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New CIPR research finds nearly half of the UK’s corporate giants fail to recognise the risk of reputational damage

Despite mounting reputational risk, analysis of FTSE boards and executive leadership teams finds the UK’s biggest companies lack dedicated communications expertise. Almost half of FTSE 100 boards and executive leadership teams (ELTs) lack a director of comms, director of corporate affairs or similar dedicated position according to new research published recently by the CIPR, the world’s only Royal Chartered body for PR professionals. The findings have been published one year on from the CIPR’s first analysis of the FTSE 100, which found a near identical lack of dedicated communications support.…

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CIPR launches first EDI Strategy “to build a stronger, more diverse PR profession”

The Chartered Institute of Public Relations (CIPR) has launched its first Equity, Diversity, and Inclusion (EDI) strategy, outlining its plans and commitment to drive change inside the Institute and within and beyond the PR industry. Published today, the strategy outlines the CIPR’s plans to develop and adapt its activities and champion EDI best practice across six areas; the CIPR staff team, volunteers, the Institue’s governance structure, CIPR members, the wider PR profession, and private, public and third sector leadership. The document details how changes will be embedded in these areas…

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