Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220215005586/en/ “We’re excited to bring our advertising clients more flexibility in managing the reach and frequency of campaigns on their preferred DSP, while…
Read MoreWalgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions
