Tag: Walgreens Advertising Group

Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions

Stuart Mitchell

Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220215005586/en/ “We’re excited to bring our advertising clients more flexibility in managing the reach and frequency of campaigns on their preferred DSP, while…

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Walgreens Introduces Walgreens Advertising Group (WAG)

Stuart Mitchell

Walgreens has announced the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and rich first-party data. Walgreens Advertising Group (wag) aims to help brands maximize ROI through data-led execution and optimization on Walgreens owned platforms and through other external brand-safe channels. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201203005318/en/ By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, wag delivers unique and custom-built audiences tailored to brand goals and objectives. Using…

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