Route launches Out of Home research data for Q4 2022

Building on its role as the official source of accurate Out of Home (OOH) audience research in Great Britain since 2013, Route has unveiled Out of Home data for Q4 2022. This is the first data to provide advertisers with the who, what, where and when of outdoor advertising since the COVID-19 lockdowns ended.   Out of Home advertising still reaches 97% of the population – and 83% of adults see a digital screen each week. Route focuses on measuring advertising in public spaces – anywhere where people can walk or…

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Clear Channel and Channel 4 launch a new research study about Black owned businesses in the UK

A Channel 4 and Clear Channel study has revealed that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts.   The study showed that Black business owners face more challenges generating funding and more feel they have to fight hard to convince investors to believe in their businesses when compared to white business owners. The findings, which featured responses from more than 500 entrepreneurs, revealed that 56% of Black owned businesses only receive funding once they had already grown a successful business, compared to…

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More Living Roofs take root in Sunderland

Bus shelters with Living Roofs have started appearing across Sunderland, as Clear Channel supports the council’s drive to make the city a cleaner and greener place to live. Featured posts ‘Bee Bus Stops’ coming to Derby   New bus shelters outside of the University of Sunderland and the Chesters Pub on Chester Road are the first phase of a plan to install around 90 living roof bus shelters across the city as part of a new contract between Sunderland City Council and Clear Channel UK. Nicknamed ‘Bee Bus Stops’, Living…

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Clear Channel becomes one of the biggest programmatic media owners in Europe, delivering over 1 billion impressions monthly

Clear Channel Europe is proud to announce that it now has over 11,000 digital Out Of Home (DOOH) screens available across 9 markets on LaunchPAD, Clear Channel’s programmatic platform rolled out in 2021. This milestone achievement makes Clear Channel one of the leading programmatic media owners in Europe based on the number of screens available, with the ability to deliver over 1 billion impressions per month.   1253 new digital OOH screens in Sweden added to LaunchPAD which means Clear Channel now operate over 11,000 screens available to be bought…

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The Elton John AIDS Foundation, Clear Channel and Ogilvy UK Launch LGBT-QR Codes, an Innovative New Fundraising Platform

Clear Channel UK, a leading Out of Home media and infrastructure company, and Ogilvy UK’s Proud network, have partnered with the Elton John AIDS Foundation to launch LGBT-QR Codes – an innovative new fundraising platform set to debut worldwide during Pride 2022. An iconic image of Sir Elton John has been transformed into an LGBT-QR Code – a new fundraising mechanic which turns functional monochrome QR codes into instantly-recognisable design icons.  Appearing in European cities and alongside Pride march routes throughout the Summer, each LGBT-QR Code takes users to a…

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