Tag: Clearchannel

‘All Varieties’ campaign celebrates diversity and inclusion across the UK

Stuart Mitchell

The Out of Home industry celebrates the labels that help people express their individuality and define their place in the world with the All Varieties campaign.   Running from June to July to coincide with Pride 2024, the campaign features new public artwork by renowned artist, Martin Firrell, and highlights the diversity of labels such as ‘they/them,’ ‘gay,’ ‘straight,’ ‘non-binary,’ and ‘trans.’  All Varieties embraces a wide range of identities, including gender non-conforming and experimental pronouns like ‘ze/zir,’ as well as historically significant labels like ‘femme’ and ‘dyke.’ Digital gallery…

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Great minds…Think differently

Stuart Mitchell

PRISM ND, a charity launched in January 2024 by Seedlip Founder, Ben Branson, is dedicated to breaking the cycle of shame, stigma and struggle by increasing awareness of neurodivergence (20% of the global population) using modern mixed media. Together with the UK’s leading neurodiversity charity, The Foundation, and Clear Channel, one of the UK’s leading Out of Home advertising and infrastructure companies, they are launching a new campaign to support The Hidden 20% initiative.  The Hidden 20% is a brand-new podcast hosted by Ben Branson, proudly presented by PRISM ND,…

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Newcastle’s embraces sustainability with its first Living Roof

Stuart Mitchell

Newcastle’s first Living Roof now sits on Stamfordham Road, helping to boost biodiversity and make the city greener, in partnership with Clear Channel UK.   It’s constructed from sustainable materials and is comprised of a mix of wildflowers and sedum plants, which are ideal food sources and habitats for bees and other pollinating insects. The shelters, also known as Bee Bus Stops, also benefit the environment by absorbing rainwater and aiding in filtering particulates from the air. Not only are they designed to support biodiversity, but they’re also beneficial in…

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Gifting in the UK: The Clear Channel Report

Stuart Mitchell

Clearchannel has released a report on advertising in time for Christmas with the following post:   Christmas is fast approaching, which means that brands and organisations across the country are putting together their festive advertising strategies. With that in mind, we’ve dived deep into our data and pulled out some revelatory insights regarding the who, what, where, when, why and how (much) of Christmas gifting in the UK.  The Clear Channel ‘Gifting in the UK’ report can help businesses target their efforts more effectively as they start their holiday season…

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Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure

Stuart Mitchell

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned Nielsen study provides insights into frequent and business travelers’ responses to airport advertising, and the behaviors they take after seeing an ad. 83% of Frequent Flyers notice airport advertising and 3-out-of-4 associate airport advertising with high-quality brands. With average dwell times of an hour plus, the…

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