Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns

Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 ­– has initiated the “Green GRP”. When planning a campaign, Mediaplus offers its clients the option to offset individually the carbon emissions arising from the campaign. To calculate the emissions that occur in this way as well as their offsetting through certified climate-protection projects, Mediaplus has brought on board…

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