Tag: Coca-Cola

Coca-Cola Helps Fuel Atlanta Startup Ecosystem with Investment in Engage Collaborative Innovation and Corporate Venture Platform

Stuart Mitchell

The Coca-Cola Company is joining Engage—a collaborative innovation and corporate venture program comprised of Fortune 500 corporations, enterprise startups and research universities—to pursue a shared mission to elevate Atlanta and the Southeast as a leading technology and innovation hub. The investment fund in support of the Engage program, managed by Tech Square Ventures, is backed by 14 Atlanta-based corporations representing 13 unique industries, including Delta Air Lines, Invesco, Cox Enterprises, The Home Depot, UPS and Chick-fil-A. Early-stage, B2B enterprise tech startups are selected for the bi-annual 10-week Engage Program in…

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Coca-Cola NFT Auction Fetches More than $575,000

Stuart Mitchell

Coca-Cola’s foray into the fast-growing metaverse was a big hit with fans and the crypto community, with the brand’s first-ever NFT (Non-Fungible Token) collectibles garnering a winning bid of $575,883.61 in an online auction. Auctioned over 72 hours as a single “loot box” via the OpenSea marketplace, the four multi-sensory, friendship-inspired NFTs put a virtual-world spin on iconic Coca-Cola assets. The Friendship Box reimagines a vintage Coca-Cola cooler with dynamic motion and illumination featuring three other NFTs inside: a custom-designed Coca-Cola Bubble Jacket to be worn in the Decentraland 3D…

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Coca-Cola Enrolls 100% of its U.S. Corn Supply in Pioneering Sustainable Agriculture Initiative

Stuart Mitchell

The Coca-Cola Company has enrolled more than 1 million acres of its U.S. corn supply in Field to Market’s Continuous Improvement Accelerator, supporting farmers through locally-led conservation projects across the company’s key sourcing regions. Coca-Cola’s projects in the Accelerator utilize Field to Market’s Fieldprint® Platform, a pioneering sustainable agriculture platform that enables farmers and the value chain to measure the environmental impacts of commodity crop production and identify opportunities for continuous improvement. The company hit a cumulative 1 million acre milestone—which exceeds 100% of its annual U.S. corn supply—at the…

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Coca-Cola in Western Europe transitions to 100% recycled plastic (rPET) bottles in two more markets

Stuart Mitchell

Coca-Cola in Western Europe have taken another important step on its journey to eliminating new virgin oil-based plastic as Coca-Cola in the Netherlands and Coca-Cola in Norway announce their transition to plastic bottles made from 100% recycled plastic (rPET). Following the announcement (December 2019) that Coca-Cola in Sweden would become the first market to switch to 100% rPET, Coca-Cola in the Netherlands has announced that from October 2020 it will transition all its locally produced small plastic bottles to 100% rPET, including iconic brands such as Coca-Cola, Sprite and Fanta.…

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Coca-Cola supports FareShare to get food and drinks to those in need during the Coronavirus crisis

Stuart Mitchell

The Coca-Cola Company, its bottling partner Coca-Cola European Partners and The Coca-Cola Foundation is supporting FareShare to provide the equivalent of nearly 2 million healthy meals and one million drinks as part of their global commitment to donate $120million to support COVID-19 relief efforts around the world. The support will help FareShare distribute food and drinks to vulnerable people, via its network of more than 11,000 charities and community groups across the UK, as well as scale up the emergency response to safely deliver meals to people facing financial hardship,…

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