Tag: rules

CAP: Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for…

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ASA remind us of their rules on International Women’s Day

Stuart Mitchell

The ASA have reminded us of some of their approprate rules on a post on their site on International Women’s Day: International Women’s Day is a day to celebrate the achievements of women across the globe, as well as a day to call for action to progress gender equality. The topic of gender inequality has dominated headlines and been widely debated in the media in recent months. However, the ASA has always taken a firm ground on sexism, objectification and inappropriate sexualisation in advertising, mostly in relation to the portrayal…

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