Tag: Compassion in World Farming

Compassion Launches ‘Better Chicken’ Identity to Raise Awareness of Broiler Welfare

Stuart Mitchell

Compassion in World Farming has launched a new Better Chicken visual identity in response to food businesses who requested support in communication, recognition and understanding of the Better Chicken Commitment (BCC).  The result is an eye-catching chicken ‘face’ logo with the strapline, ‘Committed to Better Chicken, Raising Standards Together’ with supporting visual and animated assets.  The identity and accompanying assets were created by creative change agency, Born Ugly, and can be used by companies that have signed up to the BCC on their digital channels to talk about their journey…

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Compassion Demands Legislators Ban Cages to Underpin Industry Progress Outlined in EggTrack 2023

Stuart Mitchell

Compasson in World Farming has launched EggTrack 2023 which celebrates the continued progress made by food companies towards fulfilling their voluntary commitments on cage-free egg production for laying hens.  With leading food companies, consumer sentiment and robust scientific evidence supporting a cage-free future, Compassion urges policy makers to get on board and introduce legislation to underpin the end of cages. This plea is particularly pertinent to the EU where the European Commission is yet to deliver its promised ban on the use of cages for farmed animals, a measure supported by…

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Compassion in World Farming Launches Salmon Scorecard to Measure Welfare in Aquaculture

Stuart Mitchell

Compassion in World Farming has launched a new Salmon Welfare Scorecard, reporting the performance of eight major salmon producers against 13 key welfare parameters. Fish are sentient animals capable of feeling pain, stress and fear, as well as experiencing positive emotions, social bonds, and advanced intelligence. They are sensitive creatures and like many other animals, they explore, socialise, hunt and play. Yet many fish are intensively reared on farms where they are forced to live in conditions that fail to meet their basic welfare needs. In recent years, there has…

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Compassion Holds its First Asia Good Farm Animal Welfare Awards Ceremony in Bangkok

Stuart Mitchell

Compassion in World Farming marked a new first when, on 16 November at the Anantara Siam Bangkok Hotel, it celebrated its inaugural Asia Good Farm Animal Welfare Awards; a chance to recognise food companies from the region that are making strides towards improved animal welfare across their supply chains through their current policies or commitments. And to inspire others to do the same. In total, 19 awards were presented across three countries: Thailand, Japan and China. The majority, (16 awards) focussed on higher welfare eggs and broiler chicken production, and together…

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Actor Zoë Wanamaker Presents New Undercover Investigation Footage of Shocking Cruelty in EU Fish Farms

Stuart Mitchell

Compassion in World Farming recently called on the EU to introduce legislation to protect the welfare of farmed fish without delay after revealing new footage of shocking and widespread cruelty in EU trout farms. The results of the undercover investigation – which focused on four Polish trout farms – are revealed today in a new video presented by world renowned actor Zoë Wanamaker. The investigation shows appalling images of live fish: being gutted having their eyes gouged out being suffocated and crushed in overcrowded barrels, and even being packed into…

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