NextWave Plastics Expands Cross-Industry Consortium; Welcomes Logitech, Prevented Ocean Plastic, #tide ocean material

NextWave Plastics announces today the addition of international consumer technology company Logitech and leading ocean-bound plastic suppliers Prevented Ocean Plastic and #tide ocean material to its consortium of cross-industry companies and organizations taking measurable strides to keep plastic in the economy and out of the ocean. Nearly five years since the inception of NextWave Plastics, a growing number of member companies across a range of industries are collaborating to reach their shared goal of diverting a minimum of 25,000 metric tons of plastic, equivalent to 2.7 billion single-use plastic water…

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SC Johnson to Launch First-Ever 100% Recycled Ocean Plastic Bottle in a Major Home Cleaning Brand

As part of its ongoing commitment to tackling the problem of plastic pollution in our oceans, SC Johnson has announced that it will launch the industry’s first product that uses 100 percent recycled ocean plastic in a major home cleaning brand. That product is part of the ubiquitous Windex® brand, one of the company’s most popular brands and a household favorite for the past 86 years. “With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, Chairman and…

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Corona Reimagines Iconic Symbols of Paradise to Remind the World That Plastic Doesn’t Belong in Our Oceans

Working with Parley for the Oceans, Corona is hijacking its advertising and the classic Hawaiian shirt pattern to reveal the impact of marine plastic pollution. Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. Corona is starting by twisting its own campaign tagline and…

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Sky and National Geographic work together to fight ocean plastic

Sky and National Geographic have announced that they are to join forces in the fight to eradicate the destructive impact of plastic litter in the world’s oceans and that National Geographic will commit $10 million to bring its scientific expertise, grants and media reach to support the activities of Sky Ocean Ventures. Sky Ocean Ventures was launched in March 2018 with a £25 million cornerstone commitment from Sky and the objective of seeking out investment opportunities in businesses that can help solve the ocean plastic crisis. The National Geographic Society…

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Ecover launches first Ocean Bottle with 50% Ocean Plastic

Ecover has announced a breakthrough in its work with plastic, launching a new limited edition Ecover Ocean Washing-Up Liquid Bottle –the first to be made with 50% plastic waste, washed up and collected from the beaches of Rio de Janeiro. As part of their ambition to rethink the way we use plastic, Ecover is also announcing a series of bold commitments, including using only 100% recycled plastic in all bottles by 2020. New Breakthrough Ecover Ocean Bottle with 50% Ocean Plastic Plastic in our oceans is one of the biggest…

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