Cost of Giving Monitor: Wave 3

Britons believe charities need to do more; only 33% agree that charities are doing an effective job of supporting people in the cost of living crisis. GOOD partnered with YouGov for the third and final wave of the “Cost of Giving Monitor.” The latest report provides an update on key data and fresh insight for charity fundraisers, as well as reflects on the changes to giving over the past 9 months. Headlines: Poverty in Britain is losing urgency in the UK’s psyche, with a -11% decline in people reporting poverty…

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GOOD and YouGov release Wave 2 of the “Cost of Giving Monitor”

As the cost of living crisis tightens its grip on the UK public, wave 2 of the Cost of Giving Monitor finds that 3 in 5 (59%) of Britons feel that their finances are worsening. This is an increase from just over half (53%) in the first wave. The majority are more conscious of their outgoings, with 81% agreeing that they are paying more attention to their outgoings than they did three months ago. However, charitable giving is one of the last things people want to cut back on. The…

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Now is the time for charities to launch emergency appeals, as over 3 in 5 people believe that the cost of living crisis is a greater need than COVID-19

Born from a recent Charity CEO roundtable, hosted by GOOD, the Cost of Giving Monitor is a quarterly report to provide a clear, real-time picture of the donor landscape as it evolves during the cost of living crisis. Discussion with key charity leaders reveals a pressing need for insight on the cost of living crisis and its impact on individual giving in the UK. GOOD has responded by initiating a quarterly monitor to help charities prepare for the impact the cost of living crisis will have on the sector. GOOD…

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